media buyer

media buyer
рекламный агент, занимающийся покупкой рекламного места и времени в средствах рекламы

Англо-русский словарь промышленной и научной лексики. 2014.

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Смотреть что такое "media buyer" в других словарях:

  • media buyer — ➔ buyer * * * media buyer UK US noun [U] MARKETING, COMMUNICATIONS ► someone whose job is to arrange to pay to put advertisements on television, radio, or the internet, or in a newspaper, magazine, etc.: »It is the job of the media buyer to get… …   Financial and business terms

  • media buyer — / mi:diə ˌbaɪə/ noun a person in an advertising agency who places advertisements in the media on behalf of clients …   Marketing dictionary in english

  • Media buying — is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real estate within any given media. The main task of Media Buying lies within the negotiation of price and… …   Wikipedia

  • Media Planners — Media Planner is a job title in an advertising agency or media planning and buying agency [ [http://www.capstonemedia.com Capstone Media ] ] , responsible for selecting media for advertisement placement on behalf of their clients. The main aim of …   Wikipedia

  • Media planner — is a job title in an advertising agency or media planning and buying agency, responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a media planner is to assist their client in achieving business… …   Wikipedia

  • buyer — Anyone who enters the market to purchase a good or service. For futures, a buyer can be establishing a new position by purchasing a contract ( going long), or liquidating an existing short position. Puts and calls can also be bought, giving the… …   Financial and business terms

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • media planning — / mi:diə ˌplænɪŋ/ noun a strategy concerned with what type of media should be used and how much advertising should be done and when ● The marketing manager and media buyer are having a media planning session. ● Proper media planning avoids… …   Marketing dictionary in english

  • Media Play — Fate Closed Founded 1992 Defunct 2006 Headquarters Minnetonka, Minnesota Parent Musicland Media Play was a chain of retail stores founded in 1992 by Musicland …   Wikipedia

  • Media in Hawaii — The state of Hawaii has the following popular media: Contents 1 Newspapers 2 Radio 2.1 Terrestrial 2.2 Satellite 3 …   Wikipedia

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia


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